Are we stuck?
For SaaS, apps & e-commerce teams
Would you
trust me helping you out?
Finding and fixing where users drop off in SaaS, apps and e-commerce.
A drop in growth rarely means more features. More often, users never reach value, don't convert, or quietly leave.
Look at onboarding, friction, behaviour and the path to the first meaningful outcome.
Find where interest disappears and what prevents users from taking the next step.
Understand whether users discover and repeatedly use the capabilities that create value.
Understand when users leave and what separates retained users from churned users.
Let's get the right signals first.
Find the events worth tracking, make sure we're measuring the right things, and use the available data to see where the problem starts.
Let's make sense of what we're seeing.
Whether you already have the data or we've just started collecting it, let's look at what's happening, build a hypothesis, and connect it back to the business goal.
When we know what needs attention. Now let's figure out what to change.
Turn the hypothesis into a solution, visualize the possibilities, and test the direction before committing to it.
Let's get changes into the product.
Work with the development team through implementation, answer questions, resolve details and keep the work moving instead of letting designs sit in the queue.
Make the next insight easier to find.
Once everything is live, keep the right events and signals in place so we can see what changed, learn from it and react faster.
One person across the entire loop.
Senior capacity
Experienced product thinking without adding another permanent role.
AI where it helps
Automate the repetitive parts and move faster, while keeping the important decisions human.
More momentum
Less coordination. More time actually moving the product forward.
B2B Contract
All engagements run as a simple B2B contract through NeatPixel.
Fewer handoffs
Strategy, design, data and implementation don't become separate conversations.
Ruining homepage to increase engagement
01 / The Problem Everything was there. That was the problem. The Lysts homepage had grown into a place where users could do almost everything at once. Nothing was necessarily wrong with any individual feature. The problem was how they all worked together. Especially for users entering app for the first time. For them, seeing […]
Killing email & pass signup
Before users could see a single list, they had to work their way through a long onboarding process. Security requirements, verification steps, and mandatory setup screens stood between users and the reason they downloaded the app in the first place.…
Let’s Collaborate
One-time Sprint
€1,900
One specific problem, fixed scope and price.
Stalled signups, a broken flow, a redesign or an experiment.
Growth Partner
€3,500/mo
Ongoing growth work, every month.
We agree on the focus, I find the problem, fix it and ship it.
Growth Team
Let's talk
Bigger scope, a full team.
I lead design, development and marketing with a trusted team. One point of contact.
TheLysts
Product Design Consultant
May 2025 May 2026 • 1 year 1 month
Led product strategy and design across onboarding, navigation and core product experiences, using analytics and user research to improve activation and adoption.
AIceberg
Product Designer
July 2024 February 2026 • 1 year 8 months
Embedded in the AIceberg product team, designing and evolving AI-powered workflows and product experiences alongside product and engineering.
Cinnamon Agency
Design Team Lead
February 2022 June 2024 • 3 years 1 month
Led a multidisciplinary design team, establishing design processes and quality standards while contributing to client and internal product work.
A product designer who got curious about what happens beyond the screen.
I started in product design and gradually moved deeper into product strategy, growth, analytics and experimentation.
Today, I work across the whole loop, from understanding what's getting in the way to shaping, shipping and measuring the change.
2026
Amplitude Academy training
Completed Amplitude's product analytics coursework (tracking plans, funnels, retention, behavioral analysis), applied hands-on at The Lysts.
2022 – 2024
Leadership and management program, Cinnamon Agency
Completed Cinnamon's internal leadership program for team leads while leading the design team.
2019
NTI Award
Serbia's award for the best technical innovation, judged on business plan and technical implementation. With my team, I reached the finals and placed 6th out of 140 ideas.
2019
Google Launchpad
Selected for Google's certified startup program, where our idea went through a validation process with Google mentors.
2018
Belgrade Open School alumni
One of 20 to 30 students selected each year from around 300 candidates for a multidisciplinary program. Part of an alumni community of about 2,000 members.
2018
Lecturer, IT Winter Camp
Invited to lecture at the winter camp of Serbia's electrical engineering schools, based on my projects and panels on digitalisation.
2011
Regional Talent Center
Worked with the strongest students of my generation on multidisciplinary projects.
Still stuck?
Let's figure out what's getting in the way.